What Is SEO? Why It’s Important?

Digital Akshay
August 3, 2022

If you’ve developed a website and wants to rank on Google SERP then the first thing you should know. What is SEO? It is very essential for any blog that is created in Hindi or English. This article will provide you with detailed information on SEO. We will also tell you about the different types of SEO. We will first explain the meaning of Search Engine Optimization.

If you have a website and have not had Search Engine Optimization done to it then you might as well be trying to hide your website from the entire world. Today’s professionals and businesses must have SEO done to their websites to make sure people can find them online. Through SEO, you get your website out to the world… so that it can reach your target market and help raise your bottom line.

What is SEO?

SEO (Search Engine Optimization), is a technique that optimize the content of a blog for search engines. Search engine optimization is the process of improving the ranking of your web pages on search engines. SEO aims to push your web pages to the top of organic or unpaid search results pages (Google, Yahoo and Bing). This way, prospects will find your website when they make search engine queries about your business or brand, or queries about a product or service you offer.

Why Do You Need SEO Today?

Businesses need leads they can convert to customers. Surveys show that SEO ranks highest with growing importance as a source of leads, gaining a grade of 94% — beating social media (85%), emails (79%), and blogs (68%). Studies also found that the level of SEO being conducted by businesses is directly proportional with the conversion rates they get. A business doing trial or basic SEO gets only 2% conversion rate but that rises when the business moves up to more advanced and long term SEO with 10% average conversion rate.

You need SEO to improve your search engine rankings to increase traffic! Boost your leads and sales and grow your business! Get SEO Services in Patna.

A new blogger starts a blog and does not know much about SEO. Yet, he continues publishing his articles without learning. He quits blogging because he doesn’t have a rank for any of his posts. Many bloggers quit blogging after starting a blog. This is because they don’t have enough traffic to the blog.

Only if your SEO is done well, will your post appear on the first page in Google. If you are interested in becoming a blogger, it is important that you learn SEO. Without SEO, you can’t move forward.

We have all heard the importance of SEO. SEO is not a rocket science. It is easy to learn. Learning SEO can take you months, or even years. You need constant practice.

What are the Types of SEO?

There are two types of SEO. We will explain what type it is below, and you’ll also learn how to do it.

  1. On-Page
  2. Off-Page

These were the two types. We will now discuss each type in more detail. Let’s start with On Page. Then we will move on to Off Page.

What is On-Page SEO?

This article will teach you how to optimize your content for #1 ranking. You will learn everything that you need to know about On Page. When you create your blog post, it is called on page. Writing a blog post does not require you to use off-page SEO. Only On Page optimization is required. Yes, On Page is even more important for a blog.

On Page SEO

Off Page SEO is less important and more powerful than On Page SEO. This is why you need to keep On Page SEO in mind when writing a blog post. You must pay attention to other factors in order to do well with On Page SEO. We will tell you what these things are below.

Responsive theme

You can always keep your blog’s theme clean. If you wish, you can also download or purchase a responsive theme.

Post Length

Your post should be at least 1000 words to improve SEO. Maximum 2000 words. Maximum 3000. Keep your posts under 1000 words.

Post Title

On Page It all depends on the title. Keep the title of your post so that Google searches it again and again. Keep the title of your post a little longer.

Permalink

The permalink is even more important than your post title. Traffic is generated by people searching for the URL in the permalink. This is why you should make sure that your permalink is searchable repeatedly.

Image ALT Tag

It is evident that the images you have posted on your blog are from Google. These images may also be copyrighted, which can be dangerous. You must include an alt tag for images you use in your posts.

Website speed

Your website speed is important. Your blog will lose its reader’s interest if it is slow to open. It should be open quickly when someone visits it

Keywords

Keyword are essential for On Page SEO. It is a very important element. Use keywords in your posts. Use keywords with high search volumes and long keywords. Long tail keywords are more likely to be found in searches. Keyword research tools can be used to find long tail keywords.

Internal Links

To optimize On Page, you will also need to provide internal links. These are links you’ve published in the previous posts. Copy the URL of your first article published and paste it in the middle.

Meta Description

Meta descriptions are just as important for On Page as keywords and titles. Your meta description appears below your post title when you publish it. It is important to give a great meta description.

Heading and subheading

Not only is it important for SEO, but also because it helps to make your post look great. In your post, you can use the H1 or H2 headings.

What is OFF-Page Search Engine Optimization?

Now, you know how to do On Page. However, Off Page is quite different. This requires you to use different methods, which we will tell you about below.

Backlink

You must create a backlink to your blog in Off Page. Backlinks can be created via commenting on blogs of others or writing guest posts.

Social Media

Off Page requires that you share your blog link on various social media platforms. You can share your blog link on several sites, including Facebook, Google Plus and Twitter.

Bloggers Forum

You can improve your Off Page by posting the URL of your blog to various forums on the internet. This will also increase the rank of your blog.

Who is SEO for?

Optimize your online presence and improve rankings.

  • People who want to rank high in the SERPs.
  • Want to build a brand?

You want to make money with blogs and websites. All of the points above indicate that you can earn money. If you have a good ranking, you will be able to earn good money. Our experience has shown us that SEO is not an easy process. It can take a long time. If you optimize content today, it may be visible in 4 months. Its stability is evident in a very short period.

Author
Akshay Mishra

This is "Akshay Mishra”. I’m one of the youngest digital marketer in India and founder of Digital Akshay the best digital marketing company in India. I loved showcasing the idea of working in the unique way and strongly believe to spreads the knowledge of internet marketing with the people.I perused B.sc and choose my career in Digital Marketing and aspiring the people is something which excites me the most. I believe to achieve the highest success in my life with flying colors. I have impeccable skills of all sorts of marketing funnel like YouTube marketing, Facebook Ads, Google Ads, SEO Services and much more.

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